Tag Archives: Isotypes

Historical Context (Pictograms)

In the 1920’s Otto Neurath has developed series of Isotypes to be used as a universal language. Otl Aicher on the other hand is well known for his various disciplinary sports pictograms that he created for the 1972 Munich Olympics. Pictograms are an effective means to convey information visually. This form of communication would be used in the design of my artefact on Diabetes as I want to convey information in a more visual manner.

Otto Neurath’s Isotypes


Available at http://observatory.designobserver.com/entry.html?entry=2517

Otto Neurath, an Austrian sociologist and political economist developed a series of Isotypes to be used as a visual communication system. The Isotypes were designed in the most simple way eliminating details such as colour and perspective.

Otl Aicher’s 1972 Munich Olympics. Pictograms


Available at http://www.uigarden.net/english/infographics-being-and-doing-part-i

Otl Aicher’s pictograms for the 1972 Munich Olympics were created to show various soprts disciplines visually. It was used in the Olympic village to indicate the way for athletes and visitors transcending the language barrier. It was created using a grid system. This kind of pictogram has been then used to develop public signs that are used nowadays.


Bierut, Michael (2004) The Graphic Design Olympics. Available at http://observatory.designobserver.com/entry.html?entry=2517 [Accessed on 14 November 2012]

Popova, Maria (2011) Vintage Visual Language: The Story of Isotype. Available at http://www.brainpickings.org/index.php/2011/03/08/the-transformer-isotype/ [Accessed 13 November 2012]

Popovic, John Jan (2010) Olympic Games Pictograms. Available at http://1stmuse.com/pictograms/ [Accessed on 14 November 2012

Tagged , , ,