Colour in Information Design

« The eye is exquisitely sensitive to patterns in variations in color, shape and pattern. It loves them, and it calls them beautiful. It’s the language of the eye. If you combine the language of the eye with the language of the mind, which is about words and numbers and concepts, you start speaking two languages simultaneously, each enhancing the other. So, you have the eye, and then you drop in the concepts. And that whole thing — it’s two languages both working at the same time. »

 David McCandless, TED Global presentation, 2010

The quote from David McCandless makes a lot of sense as nowadays we are overloaded with too much of information. In order to treat all these information so that we can digest it, one solution could be information design or information visualization. It is the transformation of information into image rather than texts. The use of simple chart can show pattern that could have remained invisible.

book_billion

Available at http://news.bbc.co.uk/2/hi/uk_news/magazine/8381597.stm

This infographics was designed by David McCandless representing the earnings and spendings of the USA. Each rectangular shape represents sector in the US economy. The rectangles have been colour coded to ease comparison, for example blue represents the earning. Thus, these figures have more meaning when grouped together and displayed graphically rather than just listing them and are easier to find correlations.

_

McCandless, David (2010) Information is Beautiful, London: Collins

McCandless, David (2010) Visual Miscellaneum: A Colorful Guide to the World’s Most Consequential Trivia, London: Harper Design

Tagged ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: